South Korean female group ITZY have been roped in as Charles & Keith’s newest global brand ambassador. Renowned for their breakout anthems, including ‘Dalla Dalla‘, ‘Wannabe‘ and ‘Icy‘, the girls are beacons of pop culture, social media sensations, and arbiters of fashion. Scoring one of the biggest Billboard debuts for a new K-pop act in 2019, they have multiple hit singles. With themes of independence and self-love running through their lyrics, ITZY constantly empowers their fans to express themselves and live boldly with an authentic and vibrant spirit.
ITZY is excited to take on their new role. The group said in a statement, “It’s an honour to be introduced as the new global brand ambassadors of Charles & Keith! We’re so excited for this new relationship as we’ll be able to show our unique chemistry and the many new sides of ITZY with the brand.”
As the voice of a new generation, the @ITZYofficial girls are the perfect addition to our family.
— Charles_Keith (@Charles_Keith) August 2, 2022
On the work front, ITZY released their new album, CHECKMATE on July 15, 2022 accompanied by the title track ‘Sneakers‘. The group is now heading for the world tour.